Indulge in Parade's Pastel-Filled "Cotton Candy"

Posted on March 13 2020

Gen-Z’s favorite underwear brand, Parade, is dropping a new collection of their beloved thongs and briefs. “Cotton Candy By Parade” takes inspiration from founder Cami Téllez’s favorite sweets and names five new colorways after popular desserts.

Parade’s most popular style, the high-rise thong, accompanies a boyshort, cheeky, thong and brief, all constructed of Re:Play, the brand’s signature recycled fabric. All five styles are available in mouth-watering colorways including mint green “Buttercup,” lavender “Frostee,” pale pink “Sprinkle,” ice blue “Icebreaker” and pastel orchid “Glaze.” Both solid and color-blocked options are included in Parade’s box set of the collection.

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Cotton Candy by Parade––featuring crowd favorite Icebreaker 🧊 and introducing our newest light green shade, Buttercup. 🧁💚 Link in bio for a taste. Featuring @charlieannmax & @roselinelawrence Photographed by @steviemada Makeup by @tracyalfajora Hair by @evaniefrausto

A post shared by Parade (@parade) on Mar 11, 2020 at 9:41am PDT

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Meet our most requested style yet: The Re:Play High Rise Thong. We asked our community what they wanted to see next, and The High Rise Thong was born. Just as high waisted as your favorite jeans in our buttery-soft recycled knit Re:Play. 💓🧁 Link in bio to explore.

A post shared by Parade (@parade) on Mar 11, 2020 at 3:36pm PDT

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💓🍧 @roselinelawrence wears our new color Sprinkle, available in the High Rise Thong. Link in biooo!

A post shared by Parade (@parade) on Mar 12, 2020 at 2:53pm PDT

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